A tactical campaign doesn’t have to be tacky.

This digital marketing campaign wanted to promote the leasing and sales of multifunction office printer, by offering a bundle promotion that is worth $900.

So I decided to propose a see-saw with the rocks defying gravity. Giving the Zen look to reflect the Japanese company origin and vision that will intrigue curiosity. Our full digital marketing campaign was launched with this visual.

So the headline is “Pay less for more”, the package that packs lots of perks. Once again we engage the clients and we reach our quarterly target for sales department.