It is Raining Paper

Xerox wanted a new promotion that gives away free paper bundles to our customers. The original idea was to have copywriting led with a paper packaging visual. But I decided to go for a snow angel-inspired concept. Showing paper is falling all over. We can’t get a photographer to shoot it with a short time frame. We plan and shoot everything ourselves. A truly memorable piece of work. We had a lot of fun creating this.