“Let’s sell some print solutions.”

It all begins with an idea. There was a request from the sales department to help them to market their print solution tools that enable the user to monitor their print volumes, save cost on their company print out. Especially so for the commercial printers out there in the print industry. Engaging them with visuals instead of going into technical details of how this works for them.

I decided to use a puppet as an analogy to symbolize the full control of the benefit of being in control of their company print overhead through the smart machine. It created a memorable message for the client and the clients love that it was easy to get and understand.

A full digital marketing campaign of programmatic google ads, EDM, web banners were created and ran for 3 months. We reached our target and sold 10% above our quarterly KPI.