Social Media . Content . Marketing
The social media platform for the B2B brand of Fuji Xerox was just starting up. So together with the team, we strategized, humanize it, and connected with our audience and customers on Facebook and Linkedln. Since the team started working on it, Xerox has seen its subscribers grow by 5 times and it is still growing.
Social media contents - Fuji Xerox & Fujifilm Business Innovation
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Mid Autumn Festival
We are trying to think of a clever way to wish our audience a happy mid-autumn festival. Taking inspiration from the origin of the festival which has a story about the moon and the jade rabbit. We decide to create a shadow puppet on the screen of our photo copier machine, bring this folklore to life.
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Graphic Printer Launch
Fuji Xerox has launched a new commercial printer. It has a folding add-on compartment for auto-folding of the printout. This coincided with the new launch of the Samsung galaxy fold. So we did our version of galaxy fold in a witty way to introduce our printer capability.
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Paynow launch
During the month of July, the Singapore Government suddenly announced that they will bring forward the National Elections. We decided to come out with a post with the voting card as a design element to launch the new Paynow services.
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Faces of Fuji Xerox
The way to bring the human element to a tech company is to bring out the faces behind it. This long-running series is targeted at our customers so that they could understand more about the different departments in the company.
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Women's day 2019
On Women’s Day, we decided to feature the ladies in our senior management team. It was a fun shot with chairs placed by the road outside our office building and shot in front of the power station next to it. It received one of the highest likes from social media.
Earth hour Social post
We have to create a social post for Earth Day to remind everyone about sustainable living. Be friendly to planet earth, so that it will benefit our living environment beyond just the Earth hour. It is a fun social campaign that i feel strongly for the cause and had fun executing it.
National Day 2019 Post
Fuji Xerox deals with technology, but the core of the business is still related to papers and printing. Hence I work with my designer and we created this origami artwork to represent the 5 symbols on our Singapore Flag.